EveryoneSocial Brand Evolution

I helped evolve the EveryoneSocial brand into a more consistent and flexible system across web, social, email and downloadable content. The work balanced enterprise credibility with bold, approachable creative that made complex product information easier to understand. I directed the visual approach while remaining hands-on from concept through final execution.

- Redesigned key webpages, including Platform Integrations and the Partner Program

- Created a scalable visual system for product marketing and campaign work

- Turned an underperforming ROI landing page into an interactive lead-generation experience

- Used heatmap insights and conversion best practices to improve hierarchy, messaging and calls to action

- Generated well over 50 leads within five days of launching the redesigned ROI page

- Extended the brand across an eight-slide social carousel, email creative and downloadable content

- Developed the Grand Slam Social campaign across a landing page, email banner and social-prompt guide